Example :
Aqua:
the advertisment shows the customer the quality of the product through the research.
and the quantity of the product has been around for a long time, so the customer knows the quality of the product.
Example:
LG LCD Smart Tv:
because product is well known among the customer. because the advertisement shows that the product has a luxurious design and offers with technology such as 3D, slim design, unlimited content, and lots of applications.
2. Repetition : makes product or service familiar with consumer
Example :
dancow :
because the kid who sings the song makes dancow familiar with consumer. so, if consumer watch the advertisement, they can guess the advertisement is Dancow.
Example:
Bebelac:because everytime the advertisement appears on tv, people doesn’t have to see what's the advertisement is, but they might be know the advertisement is Bebelac who familiar with the advertisement soundtrack.
3. Slogan: identifies product or service with an idea.
Example :
Rinso:this advertisement shows an idea with their slogan "berani kotor itu baik", it means we don’t have to be afraid play dirty, because there's Rinso will help you to clean your clothes with extra formula.
Example:
Panasonic:this advertisement shows an idea "ideas for life" which means that you have to use Panasonic products for your needs and everything's gonna be easy.
4. Logo: identifies product or service with a symbol.
Example :
Converse:
if you see the symbol of Converse, you will know that's the Converse products.
Example:
Apple:if you see a bite of apple, easily to recognize what the product offers.
Example :
Luwak White Coffee:
the advertisement gives the lifestyle about drinking coffee at cafe or home. You can still shows your personal syle even your not in cafe. you can easily drinks a coffee
Examples:
Colgate: in this advertisement the dentist told someone who just walked out of a grocery store to check her gums to see if it’s healthy or not, turns out that her gum isn’t in a good condition (according to the advertisement). The dentist told her to use this product and the advertisement shows that after two weeks of continual use of the product, the gum of that woman is perfectly healthy.
the advertisement told us that waxing the hair in your lower arms can caused the skin around that area to be a lot darker than its real shade/complexion. The advertisement also told us that by using this product, the complexion of your lower arm skin that’s darken by waxing can be ‘fixed’ only by using the product.
7. Emotional appeal: uses emotion to sell a product or service (pity,
patriotism, happiness, etc.)
Examples:
Mizone: the advertisement of this product shows that even when you’re feeling down or when you zoned out because of the lack of electrolyte within your body this product can fix your day just by drinking it. Turning your sour mood into a happier one.
Canon ixus:
this advertisement shows that no matter what you feel, or how bad you
might feel right now, you can put all of those bad feelings aside by using this
camera to capture everything around you, turning your messy moods into a
happier one.
8. Price appeal: costumers will get something extra in trade for less money.Example:
Attack:
just by spending RP. 500,- you can get many dirty laundry cleaned up. Because you dont have to use much of the product to clean your dirty laundry. (The product has some kind of ‘extra cleaning power’ so you don’t have to use much of it, and you can save your money, your time plus you can also get your laundry cleaned up).
this advertisement offers a ‘special vacation packages’ for the costumer, so that with just a few thousand dollars cheaper than the real price, the costumers can get an extra destinations for their vacations, and a 5% cash awards.
Examples:
Sunsilk Conditioner:
Thomas Taw, a famous hair stylist shows the costumers
of how ‘great’ this product is by giving his professional testimonial about the
product along with some good facts about the product.
in this advertisement a businessman give his thoughts about Jakarta from the way he sees it. “It has great shopping centre, great golf course, many cultures,etc.”, or so the businessman said. Above all, it shows that the businessman actually enjoys the time he stays in Jakarta.
10. Sex appeal: the product will enhance your attractiveness.
Examples:
Veet: the advertisement say that a smooth skinned (definitely not hairy) woman is pretty. So that a woman should wax the hair on their legs or their under arms to be seen as pretty or attractive. This product help those women who wants to get rid of those ‘unnecessary’ hairs, because this product helps woman to cut those hairs deep enough to ‘almost’ touch the root of those hairs, making it impossible for those hairs to grow so fast, in other words, this product makes you attractive.
This advertisement shows the conversation that took place in a small lounge between Gita Gutawa and Bunga Citra Lestari in which Gita shows BCL the picture of her past, when she’s still a kid and gita said that her face looks kind of dirty and dull back then but after she uses the product her skin’s gone brighter and it enhace her looks to the point where boys are chasing after her.
11. Band Wagon: uses peer presure to influence the costumer. if everyone else is doing it, so should you.
Example:
Galaxy Tab:
it offers high technology like, fast internet
access.
have a good style and easy to carry
for everyday life.
Example:
LG Cinema 3D, Smart TV:
offering the nowdays technology and
new features at LCD tv
such as: Comfortable 3D glasses,
cinema screen design, 3D world app, magic motion remote,
smart share plus and premium local
content.
added a new design for new TV like
slim and luxurious design.
12. Confusion: consumers tries to figure out the message.
Example:
Sony Handycam:
the message that the advertisement
gave to the audience is we never missed
anything
about something special with people
who we loved because you can record every single
moment with Sony Handycam.
Example:
Say No To corruptor:
the message from this advertise is no matter
how old you are being an honest person is important.
so we can have a good job,good
life,good financial but doesn't mean we can accept any
bribe from any other people who has a
bad purpose.
13. Technical Jargon: use technical words to impress the consumer.
Example:
Example:
sabun cuci Rp.500:
the advertisement use technical word to impress the consumer that just spending RP. 500,- you can get many dirty laundry cleaned up. Because you dont have to use much of the product to clean your dirty laundry. (The product has some kind of ‘extra cleaning power’ so you don’t have to use much of it, and you can save your money, your time plus you can also get your laundry cleaned up).
14. Transfer: associated the product with word/ideas that may or may not be related to product the association seeks to transfer certain quality to the product.
Example:
Three:
there's no relation between the real
advertisement with a person saying something about
"freedom in life" but in the end of the advertisment an
actual meaning show up. and then the audience might know the
meaning of the advertisement it self.
Example:
Nutrilon Royal:
there are lots of kid talking about life is an
adventure, but there's no relation between drinking
a milk and then you will get an
adventure at that time.
15. Name Calling: the advertiser compares it's product or service to the competition in away that is favourable to the advertise.
Example:
the advertisement has a compare with another brand which already known by people around. and each product has a same quality but in a different brand and the substances in the product have a good quality than the other, so that is favourable to the advertise.
Example:
Aqua:
the advertisment shows the customer the quality of the product through the research.
and the quantity of the product has been around for a long time, so the customer knows the quality of the product.
the advertisment shows the customer the quality of the product through the research.
and the quantity of the product has been around for a long time, so the customer knows the quality of the product.
16. Plain folks: the advertiser price to identifies it's product with common people does like you.
Example:
sabun cuci Rp.500:
the advertisement is common for people because the price has a great deal, that just spending RP. 500,- you can get many dirty laundry cleaned up. Because you dont have to use much of the product to clean your dirty laundry. (The product has some kind of ‘extra cleaning power’ so you don’t have to use much of it, and you can save your money, your time plus you can also get your laundry cleaned up).
Example:simpati:
the advertisment shows the common price just spending Rp.1.250 you can anjoy unlimited internet accsess.
17. Glittering Generality : the viewer is given a general feeling for the product,but not much else
Examples:
pond’s age miracle:
this advertisement includes
the example of glittering generality because this product give a viewer general
feeling that if we use this product we could look ten years younger than
our age.(not literally be younger than before,but looks
younger).
Example:
Garnier whitening cream:
this advertisement includes the example of
glittering generality because this advertisement said that if we use this
product , it would make our face look whiter than before.(not change your face skin colour if your original face
skin colour isn’t white,but could make it looks more white).
18. Avanie Garde: the suggestion that using this product puts the user ahead of the times.
Example:
BSI:
the advertisement suggest the consumer if we have an education in BSI, the future could easily get a job.
Example:
mandiri tabungan pendidikan(asuransi):
the advertisement suggest the consumer that we have an education savings in mandiri it could make us easier to pay an aducation cost, in case one of the family member sudden death or get fire from the job.
19. Facts and figure : statistic and objective factual information and used to prove the superiority of the product.
Examples:
Pepsodent whitening expert:
This advertisement includes the
example of facts and figure because this product shows the viewer about the
objective factual information with the dentist research and experiment that
only with 30 seconds using this product can make our teeth more white.
Example:
Rexona whitening extra:
This advertisement includes the
example of facts and figure because this product shows the viewer about the
objective factual information that by the sunflower subtance,result of the research,
and only within two weeks use, the product could make your underarm skin colour
whiter than before.
20. Weasel words : used to suggest a positive meaning without actually really making any guarantee.
Examples:
Sozzis
so nice:
This advertisement includes the
example of weasel words because this product
use words that if you want to be a winner you must eat sozzis,but it doesn’t
guarantee if you eat it you will be a winner,because, you have to study hard if you want to be
a winner, instead of consuming the product.
Example:
Garnier
whitening cream:
This advertisement includes the
example of weasel Words because this product uses words that
if you want the skin complexion of your face Looks whiter you must use garnier,although
it doesn’t guarantee thatIf you use this product your skin would
be white because all depends on your
original skin colour.
such as: papua
people, if they use this product,it couldn't make their skin white,because their
original skin complexion is dark.
21. Magic Ingeridients: the
suggestion that some almost miracles discovery makes the product exceptionaly
effective
Example:
Pocari sweat:
the advertisement suggest the consumer that pocari sweat could restore your ion for your body.
with their slogan "go ion" it means if you drink it you have a new spirit to continue your activities.
Example:
Glyderm:
the advertisement offers for the the give birth mom to disguise a strechmark in her stomach.
or any other scar in your skin.
Example:
Pocari sweat:
the advertisement suggest the consumer that pocari sweat could restore your ion for your body.
with their slogan "go ion" it means if you drink it you have a new spirit to continue your activities.
Example:
Glyderm:
the advertisement offers for the the give birth mom to disguise a strechmark in her stomach.
or any other scar in your skin.
22. Patriotism : the
suggestion that purchashing this product shows your love of your
country.
Example:
maspion:
the advertisement suggest the indonesian people to use local product to show that we proud and care to using it.
Example:
Kuku bima energi:
the advertisement suggest the consumer to consume the energy drink made by indonesian ingredients.
and the advertise shows the culture about indonesia.
23. Bribery: seems to give desirable extra something
Example:
Ramayana :
the advertisement offers if you buy 1 product you will get 1 free or discount so it would be cheaper that the real price.
Example:
J.C.O:
the product offers if you buy 2 ozen donuts the price cheaper than if you buy 1 dozen donuts.
so the product give the special price for attract the consumer.
24. Wit and humour: customer are attractted to product that divered the audience by giving viewers a reason to laugh or to be entertainer by clever use visual oral languange.
Example:
Mie sedap:
the advertisement give a humor and clever story,because there is a kids play a football and broke the windows and the owner asking who's did it.and the kids said "kita lagi latihan, tante"
and they laugh, sudden the madam feed them 'mie sedap'.
Example:
Djarum 76:
there's a man get a refuse by a company that he applied because he cannot give a bribe and then he walked out and unrealize he stumble and the genie's out and asking 'what a man wants' the man said he want corruption,bribe are dissapear. and unpredictable the geni'e said 'wani piro?'.
Example:
maspion:
the advertisement suggest the indonesian people to use local product to show that we proud and care to using it.
Example:
Kuku bima energi:
the advertisement suggest the consumer to consume the energy drink made by indonesian ingredients.
and the advertise shows the culture about indonesia.
23. Bribery: seems to give desirable extra something
Example:
Ramayana :
the advertisement offers if you buy 1 product you will get 1 free or discount so it would be cheaper that the real price.
Example:
J.C.O:
the product offers if you buy 2 ozen donuts the price cheaper than if you buy 1 dozen donuts.
so the product give the special price for attract the consumer.
24. Wit and humour: customer are attractted to product that divered the audience by giving viewers a reason to laugh or to be entertainer by clever use visual oral languange.
Example:
Mie sedap:
the advertisement give a humor and clever story,because there is a kids play a football and broke the windows and the owner asking who's did it.and the kids said "kita lagi latihan, tante"
and they laugh, sudden the madam feed them 'mie sedap'.
Example:
Djarum 76:
there's a man get a refuse by a company that he applied because he cannot give a bribe and then he walked out and unrealize he stumble and the genie's out and asking 'what a man wants' the man said he want corruption,bribe are dissapear. and unpredictable the geni'e said 'wani piro?'.
