Puteri Dwi Cahyani Kusuma: 2012

PUTERI DWI CAHYANI KUSUMA:

Put
And
Puts
Pen
Push
Chain
She
He
It
Its
They
Them
Their
Cut
Chair
Mud
Mad
Drink
Drank
Drunk
Draw
Drew
Must
Mist
Risk
Mustard
Saw
We
Are
I
Can
Went
Wish
Man
Men
Srink
Hands
Sir
Sin
Hide
Hint
Hunt
Hut
Hit
Hawk
Hat
Cap
Pine
Pie
Picture
Pick
Picked
Wine
Ten
Sick
Case
Spend
Spends
Spent
Watch
Watched
Watch (n)
Hair
Chin
China
India
Sand
Time
Pack
Packed
Lice
Hand
Nut
Nuts
Nude
Met
Mice
Yawn
Cry
Cried
Arm
Army
Windy
Wear
Yet
Snack
Snake
Shake
Use
Used
Sit
Sat
Wit
Try
Tried
Card
Cart
Eat
Ate
Send
Sent
Was
Stink
Stick
Mr
Hack
Rain
Rains
Rush
Heart
Hear
Heard
My
Ice
Cube
Cubs
White
Withen
With
Witch
Paints
Painted
Pants
Witch
Trip
Twice
Tea
Shine
Sure
Task
Ain't
Yes
Air
Ear
Ears
Rest
Kit
Rice
Star
Stars
Kite
Cake
Cakes
Tune
Tire
Tired
Want
Wanted
Sea
Nice
Net
Charm
Charmed
Sun
As
Name
Names
Named
Pawn
Prawn
Shrimp
Swim
Swam
Swum
Aware
Tale
Tales
Ant
Ants
Tale
Tales
Team
Tear
Tears
Tie
Dime
Diner
Rent
Rum
Dear
Cat
Cats
News
New
Year
Date
Tape
Tap
Pet
Pets
Damn
Peach
Punch
Durian
Screw
Crew
In
An
At
Has
Had
His
Her
Ham
Earn
Pan
Past
Part
Party
Hen
Sticker
Pure
Pair
Paired
Way
Ways
Pirates
Wet
Water
Inspire
Key
Strike
Stir
Mini
Mean
Meant
Mint
Mind
Me
My
Camera
Step
Weird
Dance
Dear
Speak
Speaks
Shade
Shades
Since
West
Read
Ride
Write
Up
Dream
Dreams
Dark
Master
The
This
United
Shop
Data
Print
Printed
Stand
Enter
Thank
Edit
Take
Takes
Study
Yet
Autumn

1. Stacking: list of reasons why the product or service is good.

Example :
Aqua:
the advertisment shows the customer the quality of the product through the research.
and the quantity of the product has been around for a long time, so the customer knows the quality of the product.

Example:
LG LCD Smart Tv:
because product is well known among the customer. because the advertisement shows that the product has a luxurious design and offers with technology such as 3D, slim design, unlimited content, and lots of applications.

2. Repetition : makes product or service familiar with consumer

Example :
dancow :
because the kid who sings the song makes dancow familiar with consumer. so, if consumer watch the advertisement, they can guess the advertisement is Dancow.

Example:

Bebelac:
because everytime the advertisement appears on tv, people doesn’t have to see what's the advertisement is, but they might be know the advertisement is Bebelac who familiar with the advertisement soundtrack.

3. Slogan: identifies product or service with an idea.

Example :

Rinso:
this advertisement shows an idea with their slogan "berani kotor itu baik", it means we don’t have to be afraid play dirty, because there's Rinso will help you to clean your clothes with extra formula.

Example:

Panasonic:
this advertisement shows an idea "ideas for life" which means that you have to use Panasonic products for your needs and everything's gonna be easy.

4. Logo: identifies product or service with a symbol.

Example :
Converse:
if you see the symbol of Converse, you will know that's the Converse products.

Example:

Apple:
if you see a bite of apple, easily to recognize what the product offers.

5. Snob Appeal: associates product or service with a personality or lifestyle.

Example :
Luwak White Coffee:
the advertisement gives the lifestyle about drinking coffee at cafe or home. You can still shows your personal syle even your not in cafe. you can easily drinks a coffee

Example:

Ford Fiesta:
the advertisement offers the nowdays city car that match for young adult lifestyle.
we can using this car for daily activities.

6. Causes and Effects: use this product or service and your problem will disappear.

Examples:

Colgate:
in this advertisement the dentist told someone who just walked out of a grocery store to check her gums to see if it’s healthy or not, turns out that her gum isn’t in a good condition (according to the advertisement). The dentist told her to use this product and the advertisement shows that after two weeks of continual use of the product, the gum of that woman is perfectly healthy.

Example:

Rexona white:
the advertisement told us that waxing the hair in your lower arms can caused the skin around that area to be a lot darker than its real shade/complexion. The advertisement also told us that by using this product, the complexion of your lower arm skin that’s darken by waxing can be ‘fixed’ only by using the product.

7. Emotional appeal: uses emotion to sell a product or service (pity, patriotism, happiness, etc.)

Examples:

Mizone:
the advertisement of this product shows that even when you’re feeling down or when you zoned out because of the lack of electrolyte within your body this product can fix your day just by drinking it. Turning your sour mood into a happier one.

Example:

Canon ixus:

this advertisement shows that no matter what you feel, or how bad you might feel right now, you can put all of those bad feelings aside by using this camera to capture everything around you, turning your messy moods into a happier one.

8. Price appeal: costumers will get something extra in trade for less money.

Example:
Attack:
just by spending RP. 500,- you can get many dirty laundry cleaned up. Because you dont have to use much of the product to clean your dirty laundry. (The product has some kind of ‘extra cleaning power’ so you don’t have to use much of it, and you can save your money, your time plus you can also get your laundry cleaned up).

Example:

Asia travel:
this advertisement offers a ‘special vacation packages’ for the costumer, so that with just a few thousand dollars cheaper than the real price, the costumers can get an extra destinations for their vacations, and a 5% cash awards.

9. Testimonial: using someone to endorse or give testimonials about the product.

Examples:

Sunsilk Conditioner:

Thomas Taw, a famous hair stylist shows the costumers of how ‘great’ this product is by giving his professional testimonial about the product along with some good facts about the product.

Example:

“Enjoy Jakarta”; vacation destination:
in this advertisement a businessman give his thoughts about Jakarta from the way he sees it. “It has great shopping centre, great golf course, many cultures,etc.”, or so the businessman said. Above all, it shows that the businessman actually enjoys the time he stays in Jakarta.

10. Sex appeal: the product will enhance your attractiveness.

Examples:

Veet:
the advertisement say that a smooth skinned (definitely not hairy) woman is pretty. So that a woman should wax the hair on their legs or their under arms to be seen as pretty or attractive. This product help those women who wants to get rid of those ‘unnecessary’ hairs, because this product helps woman to cut those hairs deep enough to ‘almost’ touch the root of those hairs, making it impossible for those hairs to grow so fast, in other words, this product makes you attractive.

Example:

Ponds white beauty:
This advertisement shows the conversation that took place in a small lounge between Gita Gutawa and Bunga Citra Lestari in which Gita shows BCL the picture of her past, when she’s still a kid and gita said that her face looks kind of dirty and dull back then but after she uses the product her skin’s gone brighter and it enhace her looks to the point where boys are chasing after her.

11. Band Wagon: uses peer presure to influence the costumer. if everyone else is doing it, so should you.

Example:

Galaxy Tab:

it offers high technology like, fast internet access.

have a good style and easy to carry for everyday life.

Example:

LG Cinema 3D, Smart TV:

offering the nowdays technology and new features at LCD tv

such as: Comfortable 3D glasses, cinema screen design, 3D world app, magic motion remote,

smart share plus and premium local content.

added a new design for new TV like slim and luxurious design.

12. Confusion: consumers tries to figure out the message.

Example:

Sony Handycam:

the message that the advertisement gave to the audience is we never missed anything

about something special with people who we loved because you can record every single

moment with Sony Handycam.

Example:

Say No To corruptor:

the message from this advertise is no matter how old you are being an honest person is important.

so we can have a good job,good life,good financial but doesn't mean we can accept any

bribe from any other people who has a bad purpose.

13. Technical Jargon: use technical words to impress the consumer.

Example:

sanken wash machine:
the advertisment use technical word to impress only with 150 watt, so the payment of electricity could saving your money.

Example:

sabun cuci Rp.500:

the advertisement use technical word to impress the consumer that just spending RP. 500,- you can get many dirty laundry cleaned up. Because you dont have to use much of the product to clean your dirty laundry. (The product has some kind of ‘extra cleaning power’ so you don’t have to use much of it, and you can save your money, your time plus you can also get your laundry cleaned up).

14. Transfer: associated the product with word/ideas that may or may not be related to product the association seeks to transfer certain quality to the product.

Example:

Three:

there's no relation between the real advertisement with a person saying something about

"freedom in life" but in the end of the advertisment an actual meaning show up. and then the audience might know the meaning of the advertisement it self.

Example:

Nutrilon Royal:

there are lots of kid talking about life is an adventure, but there's no relation between drinking

a milk and then you will get an adventure at that time.

15. Name Calling: the advertiser compares it's product or service to the competition in away that is favourable to the advertise.

Example:

hit:

the advertisement has a compare with another brand which already known by people around. and each product has a same quality but in a different brand and the substances in the product have a good quality than the other, so that is favourable to the advertise.

Example:

Aqua:
the advertisment shows the customer the quality of the product through the research.
and the quantity of the product has been around for a long time, so the customer knows the quality of the product.

16. Plain folks: the advertiser price to identifies it's product with common people does like you.

Example:

sabun cuci Rp.500:

the advertisement is common for people because the price has a great deal, that just spending RP. 500,- you can get many dirty laundry cleaned up. Because you dont have to use much of the product to clean your dirty laundry. (The product has some kind of ‘extra cleaning power’ so you don’t have to use much of it, and you can save your money, your time plus you can also get your laundry cleaned up).

Example:
simpati:
the advertisment shows the common price just spending Rp.1.250 you can anjoy unlimited internet accsess.

17. Glittering Generality : the viewer is given a general feeling for the product,but not much else

Examples:

pond’s age miracle:

this advertisement includes the example of glittering generality because this product give a viewer general feeling that if we use this product we could look ten years younger than our age.(not literally be younger than before,but looks younger).

Example:

Garnier whitening cream:

this advertisement includes the example of glittering generality because this advertisement said that if we use this product , it would make our face look whiter than before.(not change your face skin colour if your original face skin colour isn’t white,but could make it looks more white).

18. Avanie Garde: the suggestion that using this product puts the user ahead of the times.

Example:
BSI:
the advertisement suggest the consumer if we have an education in BSI, the future could easily get a job.

Example:
mandiri tabungan pendidikan(asuransi):
the advertisement suggest the consumer that we have an education savings in mandiri it could make us easier to pay an aducation cost, in case one of the family member sudden death or get fire from the job.

19. Facts and figure : statistic and objective factual information and used to prove the superiority of the product.

Examples:

Pepsodent whitening expert:

This advertisement includes the example of facts and figure because this product shows the viewer about the objective factual information with the dentist research and experiment that only with 30 seconds using this product can make our teeth more white.

Example:

Rexona whitening extra:

This advertisement includes the example of facts and figure because this product shows the viewer about the objective factual information that by the sunflower subtance,result of the research, and only within two weeks use, the product could make your underarm skin colour whiter than before.

20. Weasel words : used to suggest a positive meaning without actually really making any guarantee.

Examples:

Sozzis so nice:

This advertisement includes the example of weasel words because this product use words that if you want to be a winner you must eat sozzis,but it doesn’t guarantee if you eat it you will be a winner,because, you have to study hard if you want to be a winner, instead of consuming the product.

Example:

Garnier whitening cream:

This advertisement includes the example of weasel Words because this product uses words that if you want the skin complexion of your face Looks whiter you must use garnier,although it doesn’t guarantee thatIf you use this product your skin would be white because all depends on your

original skin colour.

such as: papua people, if they use this product,it couldn't make their skin white,because their original skin complexion is dark.

21. Magic Ingeridients: the suggestion that some almost miracles discovery makes the product exceptionaly effective

Example:
Pocari sweat:
the advertisement suggest the consumer that pocari sweat could restore your ion for your body.
with their slogan "go ion" it means if you drink it you have a new spirit to continue your activities.

Example:
Glyderm:
the advertisement offers for the the give birth mom to disguise a strechmark in her stomach.
or any other scar in your skin.

22. Patriotism : the suggestion that purchashing this product shows your love of your country.

Example:
maspion:
the advertisement suggest the indonesian people to use local product to show that we proud and care to using it.

Example:
Kuku bima energi:
the advertisement suggest the consumer to consume the energy drink made by indonesian ingredients.
and the advertise shows the culture about indonesia.

23. Bribery: seems to give desirable extra something

Example:
Ramayana :
the advertisement offers if you buy 1 product you will get 1 free or discount so it would be cheaper that the real price.

Example:
J.C.O:
the product offers if you buy 2 ozen donuts the price cheaper than if you buy 1 dozen donuts.
so the product give the special price for attract the consumer.

24. Wit and humour: customer are attractted to product that divered the audience by giving viewers a reason to laugh or to be entertainer by clever use visual oral languange.

Example:
Mie sedap:
the advertisement give a humor and clever story,because there is a kids play a football and broke the windows and the owner asking who's did it.and the kids said "kita lagi latihan, tante"
and they laugh, sudden the madam feed them 'mie sedap'.

Example:
Djarum 76:
there's a man get a refuse by a company that he applied because he cannot give a bribe and then he walked out and unrealize he stumble and the genie's out and asking 'what a man wants' the man said he want corruption,bribe are dissapear. and unpredictable the geni'e said 'wani piro?'.